CAMTD Consultancy
A winding mountain road climbing toward the summit

CAMTD Consultancy

Strategic Advisory.
Commercial Transformation.
Execution.

Built by successful business leaders, not career consultants.

Start a Conversation What We Do

Transforming Businesses · Creating Sustainable Value

We partner with founders, investors, and leadership teams

We improve performance, accelerate growth, and create long-term enterprise value through strategic advisory, business transformation, and executive leadership.

Stage 1

Strategy

Stage 2

Transformation

Stage 3

Execution

Stage 4

Sustainable Value

What We Do

How we create shareholder value

Business Turnaround

Restore performance through strategic, commercial, and operational transformation.

Commercial Strategy

Accelerate revenue, profitability, and market expansion through disciplined commercial strategy.

Executive Leadership

Build stronger leadership teams that execute strategy and deliver sustainable shareholder value.

Why CAMTD

A different kind of advisory

01

Senior-Led Advisory

Clients work directly with experienced senior partners, not junior consulting teams.

02

From Strategy to Execution

We stay involved beyond recommendations and work alongside leadership teams to deliver results.

03

Commercial Focused

Our work is grounded in revenue, profitability, performance, and shareholder value.

04

Viet Nam Operating Experience

Deep practical understanding of how businesses operate, compete, and grow in Vietnam.

How We Work

From diagnosis to measurable results

1

Diagnose

Understand the business, market, operating model, and root causes of underperformance.

2

Prioritise

Focus leadership on the actions that will create the greatest commercial and financial impact.

3

Execute

Work alongside management to turn strategic decisions into disciplined action.

4

Measure

Track progress through clear KPIs, financial outcomes, and accountability.

Who We Work With

Clients we serve

1

Private Equity Firms

Supporting portfolio companies before and after investment to improve performance and create value.

2

Business Owners & Founders

Helping businesses professionalize, strengthen commercial performance, and prepare for growth.

3

Boards & Leadership Teams

Providing independent strategic and commercial support during periods of change or underperformance.

4

International Companies in Viet Nam

Helping companies understand the market, strengthen local execution, and accelerate growth.

When We Add Value

Moments that call for senior support

Performance Is Below Potential

Revenue, profitability, or operational performance is not meeting expectations.

Growth Has Stalled

The business needs a clearer commercial strategy, stronger execution, or new growth opportunities.

The Business Is Scaling

Growth has outpaced the organization, structure, systems, or leadership capability.

Change Is Required

The company is entering a new phase — transformation, expansion, turnaround, investment, or leadership transition.

We help leadership identify what is holding the business back — and turn priorities into measurable action.

Private Equity Value Creation

From investment thesis to measurable value creation

Supporting investors and portfolio companies from investment thesis through performance improvement and value creation.

Phase 1

Pre-Investment Assessment

Commercial and operational review to identify opportunities, risks, and value creation potential.

Phase 2

Post-Investment Priorities

Translate the investment thesis into clear commercial, operational, and leadership priorities.

Phase 3

Performance Transformation

Improve revenue, profitability, operating discipline, and execution across the portfolio company.

Phase 4

Exit Readiness

Strengthen performance, management capability, and business fundamentals to support long-term enterprise value.

Leadership

Senior partners, hands-on

Tom Duncan

Tom Duncan

Co-Founder / Partner

Tom Duncan is an experienced CEO, board and turnaround advisor with 35 years of hands-on business leadership experience across Europe and Asia, including the last 15 years in Vietnam.

He specialises in working with shareholders, boards and leadership teams to stabilise underperforming businesses, restore profitability, strengthen governance and translate strategy into practical execution.

Tom's experience combines senior corporate leadership with hands-on management of businesses going through periods of significant change. He has worked closely with boards and shareholders in an advisory capacity since 2017, bringing an operator's perspective to board discussions, strategic decision-making, performance management and governance. His strengths include business turnaround, financial and operational performance improvement, board effectiveness, organisational capability, and preparing businesses for their next stage of growth or ownership transition.

Tom's approach is practical and execution-focused. Rather than producing lengthy theoretical recommendations, he works alongside boards and leadership teams to identify the critical issues, establish clear priorities and put in place the management disciplines, accountability and governance required to deliver sustainable improvement. Having spent the last 15 years leading businesses in Vietnam, Tom brings extensive experience of operating in the market and understands the practical challenges of translating shareholder expectations and international business standards into effective local execution.

Through CAMTD, Tom works primarily with private equity investors, shareholders, boards and CEOs where a business requires improved performance, stronger governance, more effective execution or a structured turnaround.

Areas of expertise: Business Turnaround · Board & CEO Advisory · Performance Improvement · Governance & Board Effectiveness · Financial & Operational Management · Organisational Capability · Strategy Execution · Ownership Transition

Trang Tran

Trang Tran

Co-Founder & Partner | Commercial Strategy & Business Development

Trang Tran is an experienced commercial and business development leader with 20 years of experience across Vietnam's FMCG, F&B, hospitality, real estate and professional services sectors.

She specialises in commercial strategy, revenue growth, sales transformation, market development and business performance improvement.

Her hands-on leadership experience combines strategic planning with practical execution, helping businesses strengthen commercial performance, build effective teams and achieve sustainable growth.

Through CAMTD, Trang works alongside business owners, investors and leadership teams to identify growth opportunities, improve commercial effectiveness and deliver measurable business results.

Areas of expertise: Commercial Strategy · Revenue Growth · Sales Transformation · Business Development · Market Expansion · F&B & Hospitality · Performance Improvement

Ready to unlock your business's potential?

Start with a confidential conversation about where your business is — and where it could be.

Trang Tran

Co-Founder / Partner

trang.tran.jw@gmail.com +84 903 356 306

Tom Duncan

Co-Founder / Partner

duncantomd0166@gmail.com +84 90 189 9269